Bee Mattox

Bee Mattox (5’2’’) is the Cofounder and Chief Product Officer of Dance Reality — an app that uses augmented reality (AR) to help users learn and practice dance patterns by placing footprints onto the floor in front of them. Dance Reality has been featured in 50 articles in 18 countries, including Mashable, Forbes, The Verge, CNET, GeekWire, and VentureBeat. The app has helped countless people across the world learn to dance from the comfort and privacy of their homes.

Bee has always had an interest in dance. She grew up learning all different types including tap, ballet, jazz, hip hop, modern, African, and would later on take up an interest in salsa. As Apple’s AR technology developed, Bee and her co-founder saw a perfect opportunity to bring a new technology to the market. Dance Reality is the first product to teach a physical activity using AR from the convenience of your smartphone or tablet.

Despite everything they’ve accomplished so far, this is just the beginning for Bee and the Dance Reality team. As they grow, they plan to roll out a number of new features: full dance classes with "holograms" of world-class dance instructors and a hands-free version that uses an AR headset. Their vision is to expand to yoga, martial arts, and sports coaching and become the leading platform to teach physical activities using immersive technology.